Trends

Editorial trend reports on Korean skincare culture, textures, rituals, and category shifts.

Editorial Desk

Texture, ritual, and formula notes for this category.

Published notes

Latest in Trends

brand guide

Kendall Jenner Skin Care Routine

Kendall Jenner's real skin care routine in 2026, ranked from the most brand-confirmed detail (her new role as Anua's first global ambassador) down to older, well-documented habits.

comparison

9 Best K-Pop Idol Skincare Products (2026)

The nine products that actually make up the K-pop idol skincare rail in 2026, sorted by which skin need each one is best-for — including where Anua's Heartleaf 77 Toner genuinely sits.

comparison

K-Pop Idol Glass Skin Routine

The real glass-skin routine steps recommended for 2026 — double cleanse, layered toner, glow serum, moisturizer, daily SPF, and weekly exfoliation — with recommended products slotted into each step.

brand guide

Suzy Glass Skin Routine

A verified-vs-rumored comparison of Bae Suzy's glass skin routine — including her real, currently underreported role as an Anua ambassador for the brand's PDRN collection.

ingredient guide

How Do K-Pop Idols Have Such Clear Skin?

A myth-busting routine log on why K-pop idols appear to have such clear skin in 2026 — dermatology access, basic consistent skincare, lighting and editing, and genetics — logged honestly rather than dressed up as a product ranking.

comparison

5 Best Korean Sunscreens to Buy in Korea (2026)

The real five-sunscreen rail recommended for Korea shopping trips in 2026 — Beauty of Joseon still genuinely leads — plus where Anua's Heartleaf Silky Moisture Sunscreen fits as a calming-focused add-on.